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When Marco Brown, the founder of Brown Family Law, decided to trademark his business name, he turned to Indie Law for expert support. His firm, an established Utah-based LLC focused on divorce and custody cases, had been using the name “Brown Family Law” since December 2022. Although the business was already registered as an LLC, securing a federal trademark registration was the next key step in protecting the brand.
Here’s how Indie Law helped overcome the legal and procedural hurdles to successfully register the trademark.
Challenges: What Made This Trademark Application Complex?
1. Generic Surname Issues (Genericity):
The surname “Brown” raised red flags with the USPTO for being too common. Names that sound generic or widely used often face additional scrutiny, especially when distinctiveness is unclear.
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Explore more resources to help protect and grow your brand:
- Can You Trademark Your Own Name?
- What to Do If You Made a Mistake on Your Trademark Application
- You’ve Got Your Trademark Registration: Now What?
- Common Trademark Mistakes and How to Avoid Them
- How Long Does the Trademark Process Take?