Selling online means your brand name is doing the work of a storefront and a sales team all at once. Indie Law helps e-commerce sellers protect that name before a copycat listing, a hijacked ASIN, or a takedown notice turns it into a problem. We work with Amazon, Shopify, Etsy, Walmart, and TikTok Shop sellers to secure the names, logos, and product branding their revenue depends on. All consultations are virtual, so you can get answers without stepping away from your storefront.
On a marketplace, your brand is often the only thing separating your listing from a dozen near-identical ones. A federal trademark gives you something a good product photo cannot: the legal standing to make platforms act on your behalf. Indie Law handles the full filing process so your brand name, logo, and product line are protected as your catalog grows.
Amazon Brand Registry is the clearest example. Amazon requires either a registered trademark or a pending application before it will give you access to its brand protection tools, and those tools are how sellers get counterfeit and infringing listings removed. Sellers usually come to us at one of three moments: before a first product launch, when they are ready to enroll in Brand Registry, or the week a copycat shows up and they realize they have no way to stop it.
Your first step in protecting your brand. We handle the entire federal trademark filing process for you, from comprehensive search to application, all for a flat fee with no surprise costs.
If the USPTO pushes back on your application, do not panic. Our team reviews your refusal and responds with a clear, strategic plan to give your mark the best chance of approval.
Whether you receive a demand letter or need to enforce your rights against an infringer, we will step in with calm, confident guidance to protect your business and your brand.
Most sellers are not on one platform for long. A brand that starts on Amazon ends up on Shopify, in retail, or on TikTok Shop, and each new channel is another place where someone can copy your name. A single federal trademark travels across all of them, which is why we would rather help you file once, early, than clean up a dispute later.
We also keep it practical. You get a flat fee, a clear picture of what your name can and cannot be protected against, and a straight answer on whether your brand is worth filing on at all. Virtual consultations mean none of it requires pausing your operations.
No, you can sell without one. You do need one to enroll in Amazon Brand Registry, which is what gives you access to Amazon's tools for reporting and removing counterfeit or infringing listings. Amazon accepts either a registered trademark or a pending application, so you do not have to wait for full registration to start.
Your options depend heavily on whether you own a trademark. With one, you can use the platform's brand protection process and, if needed, send a cease and desist. Without one, you are largely limited to the platform's general complaint process, which tends to be slower and less effective. We can walk you through where you stand on a free call.
Yes. Trademarks protect the brand names customers actually see, which is often a product or store name rather than the LLC behind it. Many sellers end up protecting more than one name, and we will help you decide which ones are worth filing on.
Not on its own. Private label sellers can register their own brand name and branding even when the underlying product is manufactured by someone else. What matters is that the brand you are filing on is genuinely yours and that you are using it in commerce.
