Can You Trademark a Scent? Yes

USPTO Trademarks: 2025 Ai-Generated Logos & Brand Names

In 2025, trademarks for AI-generated logos and brand names are recognized as protectable intellectual property when used as distinctive business identifiers. This includes AI-created logos and brand names that meet legal standards of distinctiveness, non-conflict with...

Nonprofit vs. LLC: What is the Best Structure for Your Mission or Business?

If you are building a new venture, one of the biggest questions you may face early on is whether to form a nonprofit or an LLC. Although both structures protect your personal assets, they serve very different purposes. Understanding how they function, how they are...

Corporation vs. LLC: Which Structure Is Better for Your Business?

Choosing the right business structure is one of the first major decisions entrepreneurs face. The two most common options—Corporation and LLC—each offer different benefits, protections, and long-term implications for how your company operates. Understanding the...

Can You Use a Virtual Mailbox or PO Box for a USPTO Trademark Application?

Navigating Address Choices for Trademark Applications When you file a trademark application, the forms will ask for two separate addresses: your mailing address and your domicile address. For those working from home or running virtual businesses, this often leads to...

Trademark Domicile Address Guide for Working From Home

If you’re working from home and applying for a trademark, it’s important to be aware of a key requirement: you must supply a “domicile” address that meets specific criteria. This rule affects individuals, small businesses, and entities using virtual offices. Here’s...

Trademark Infringement Case: Why Are Some “Buy Nothing” Facebook Groups Suddenly Disappearing?

Many Facebook groups using the Buy Nothing name were recently removed or forced to rename because the Buy Nothing Project enforced its trademark rights. Only a small percentage of groups were affected, but the impact was significant in some communities. What Is the...

Can Mel Robbins Trademark “Let Them”? Understanding Trademark Limits

Mel Robbins, a well-known motivational speaker and author, recently attempted to register a trademark for the phrase "Let Them," based on the title of her book and its associated message. However, this move has sparked significant discussion—not only about trademark...

Should I Trademark My Business Name? Team GPT vs OpenAI’s ChatGPT

Team GPT, an AI platform, just announced they’re changing their name, not because they wanted to, but because OpenAI sent legal letters asking them to stop using “GPT.” Despite having their own trademark filings, the company shared that they were advised to...

Trademark Design Dispute: Smucker vs Trader Joe’s

The J.M. Smucker Company (“Smucker”) has filed a federal lawsuit against Trader Joe’s Company (“Trader Joe’s”) in the U.S. District Court for the Northern District of Ohio, alleging that the grocer’s newly released frozen “Crustless Peanut Butter & Strawberry Jam...

What Does a Trademark Do for Your Business in Chicago?

A trademark in Chicago safeguards your business’s name, logo, and brand identity from competitors and copycats. It grants exclusive rights, helping your business stand out and grow confidently in Chicago’s diverse neighborhoods. The Impact of Trademarks on Chicago...

How to Trademark a Scent: Protect Your Unique Aroma and Brand Identity Today!

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