Skip to content Prevent that from happening by using our signature trademark process so you never get blindsided by a cease-and-desist or are forced to rebrand.
~ Jessica Rasdall, Public Speaking Strategist ~
We’re talking business names, logos, slogans . . . even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.
That’s right — just because the name was available as a website, or social media profile, or even with your secretary of state — it doesn’t mean you have the legal right to use it.
If you don’t secure your trademarks at the national level, you could be accidentally infringing on someone else.
The entire trademark process can take up to a year or more, but the first two weeks of working with a trademark firm are the most important.
During this time, you can rest assured that our team will work hard to complete a comprehensive report, explain that report and our recommendations in plain English, and then strategically prepare your trademark application.
It’s critical to have this application submitted quickly, accurately, and strategically — so you have the best chances of success and minimize the risk of another brand filing before you do.
Getting trademarked can be a complicated journey — especially this initial phase. But with Indie Law makes it as simple — and dare we say fun — as possible.
Have you ever worked with a lawyer — or any service provider — and felt let down when you started working together?
Maybe you were promised a lot, but those promises weren’t kept? Or your experience was filled with miscommunication, ghosting, lots of effort on your end, or being talked down to?
If so, we’ve been there, and we get it. When you join Indie Law, you’ll receive 5-Star-hotel-level customer service. No legalese, always available, and guaranteed results in our flat-fee packages.
We truly make it easy for you. And that’s why our clients quickly become super-fans and strong referral partners. Just read our reviews & testimonials below.
The Indie Law team uses our signature RAD method to take excellent care of our clients and make the whole process effortless for you. It’s our goal to make protecting your brand as easy and painless as possible.
First we review your trademark and compare it to others in case there are any red flags or issues.
Then we carefully prepare your application so you have the best odds for a successful application.
We submit your application and do all of the heavy lifting throughout the process so you can relax.
When we say “Trademarks are our jam,” we mean it. It’s all we do. And not only do we have simple flat-fee pricing, we’re also super unique in that we actually promise results. That’s right, if you work with Indie Law and your trademark application isn’t successful, your next one is 100% on us.
On this call, you can expect us to ask some critical legal questions about your business, point out weak points where your brand is exposed to risk, and give you a plan to help navigate them. If we can help you get trademarked, we’ll let you know which one of our signature packages would be the best fit for your needs.
“I’m using Joey’s services to get a couple trademarks. It’s an absolute pleasure to work with you. My god, you are so responsive! I am really impressed, great job. I would recommend your services to anyone trying to get a trademark. Your system is just absolutely awesome, and you guys are great!”
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Harlan Schillinger, Legal Marketing Expert
“Where do I even begin!? I cannot express enough gratitude for Indie Law. The entire process with Indie Law was phenomenal. Joey is amazing — knowledgable, intelligent, and he makes you feel like you’ve known him your whole life. And THEN he’s got this incredible team that took care of me from start to finish. For anyone considering this service, yes, yes YES! You have to hire Indie Law — I promise you won’t be disappointed.”
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Harlan Schillinger, Legal Marketing Expert
“Joey is the most kind and caring individual. He goes above and beyond to help other people. That level of integrity just speaks volumes. I am so grateful to have him in my life. He breaks the legal stuff down in a way that people can actually understand. I would highly recommend that you check out Joey, his firm, and his podcast.”
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Nick Bonitatibus, Homecare Business Consultant
“Never have I met a team who is so committed to see you succeed! Joey and his team make getting trademarked so simple, so easy, so effortless. You’ve worked hard to build your brand, so now it’s time to let Indie Law help you protect it. Don’t try to do this on your own. Just get with Joey and his team — they’ll give you peace of mind knowing that your brand is protected and no one can take it from you.”
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Courtney Elmer, Podcast Launch Coach
“I thought working with an attorney would be really scary. I was really nervous what the process and fees would look like. But of course Joey was the number one person I reached out to. And I feel so much more relieved. Honestly, going through this process, really leveled up our brand. I feel like I’ve got a lot more peace of mind when I go to sleep at night.”
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Ashley Monk, Marketing Growth Expert
Mahoney
The Prepared Performer®
J. McCall
Follower to Fan Society®
Franke
Community Over Competition®
J. Kurtz
ADAM JK®
Kramer
H2H®
Abdalla
Pretty in Pink Supply®
Mahoney
Maximum Lawyer® & Hacking Law Practice®
Booth
The Launch Guild®
Likely. However, it’s the absolute truth. I love the team at Indie Law. Our company has successfully filed and received two trademarks through Indie Law already. The process was effortless. The communication streamlined & efficient. The entire team extremely knowledgable. Flawless experience. Thanks, Joey and the entire Indie Law team!! We’ll be back (and keep sending people your way in the meantime).”
Facebook Ad Expert & Founder of The StrADegy System®
This man handled two WILDLY challenging trademarks for me. When I tell you that Indie Law stuck WITH me through these nutty journeys and got the job DONE, I mean it! Their communication was fabulous and their expertise on next steps in both scenarios got me and my brand to exactly where I am now – covered and ready to LAUNCH. I like to pretend Joey’s my Italian mob boss lawyer because THAT NAME THOUGH! Don’t let his crazy kindness fool you – this man and his team get it DONE.”
Founder & CEO of JOY RIOT!®
— Jeremy Baker
— Kim Lawrence
— Roozehra Khan
— Nikki Padilla
— Moshe Amsel
— JoAnn Holmes
— Mitch Zoll
— Dianah Johnson
— Amanda Schaefer
— Nick Bonitatibus
— Amanda Schaefer
— EY Media Team
Only with a U.S.-registered trademark do you have strong evidence of nationwide exclusive rights to your trademark. And without that, you’re taking a huge risk that someone else can claim a registration and force you to rebrand.
We generally recommend that you protect your brand elements in this order.
#1 | BUSINESS NAME (WORDS ONLY)
Your business name is likely your most valuable trademark. It’s smart to get that trademark protection first!
#2 | FLAGSHIP PRODUCT OR SERVICE
Do you have a popular product line? An online program? A podcast? Those are protectable as trademarks as well.
#3 | SLOGAN, CATCHPHRASE, MOTTO, OR MISSION STATEMENT
You will eventually want to protect these with trademarks. You want to be proactive about these trademarks so that another business doesn’t claim these in the future and force you to rebrand.
#4 | STYLIZED NAMES + LOGOS
Most trademark applications protect the “words only” of the trademark. But if your branding has a particular stylizing or look to it, that can have IP protection as well.
#5 | YOUR SOMEDAY/MAYBE STUFF
Are you considering a rebrand, a name for a new business, or a slogan you want to start using? It’s possible to apply for a trademark before you even start using it. In fact, this is what our biggest clients do so that they can lock in trademark protections before they spend time or money committing to the brand.
When you sign up, we will get right to work for you and have your trademark application submitted in 2-3 weeks. After we apply, however, it could take 10-20 months or longer to work its way through the US trademark office.
Our flat-fee packages range from $2,599 to $3,599 depending on your needs and your budget.
Yep! And this is something that sets Indie Law apart. Under our Pro and Max Packages, we will respond to ALL trademark office concerns throughout the application process. And if we’re not successful in getting your trademark registered, your next one is 100% on us (including filing fees).
You can start using the little ™ symbol now — even without filing for anything. (Tip: Use a little ℠ symbol if you sell a service instead of a product). You can only use the ® once you have a registered trademark.
If you review our comprehensive search report and decide not to apply with that mark, you can receive a complimentary second comprehensive search on a different trademark. If ultimately, you decide not to proceed, we will refund the cost of unused service.
Under our Indie Law Promise: If we’re not successful in getting your trademark registered, your next one is 100% on us (including filing fee for ONE class)
First, we celebrate! Then we’ll mail you the registration certificate, send you helpful legal documents, and advise you on any next steps.
Applying for a trademark registration requires a filing fee per class. Filing fees are not included in the initial trademark package. If your trademark application only requires one class, we will collect the fee before submitting the application. If your trademark requires multiple classes, we will collect the first class’ fee before submitting the application. Then, after the trademark office reviews your application and allows us to add the additional classes, we will collect the fee for any additional class you opt to include.
It’s critical to apply for your trademarks ASAP to be “first in line” with the trademark office. If you’re not yet using the trademark in commerce, we can apply for an “intent to use” application. Note that intent-to-use applications require an additional $100 filing fee per class — but that small extra fee is usually worth it.
Otherwise, there is a risk that your exclusive trademark rights will weaken if you wait to enforce your rights.
A U.S. trademark registration offers strong, nationwide exclusive protections. But those exclusive rights do not extend beyond the United States. Still, if your business is based outside the United States, we can still help! As long as you are selling to customers in the United States, you can seek a U.S. trademark registration.
Otherwise, there is a risk that your exclusive trademark rights will weaken if you wait to enforce your rights.
It depends on the situation, but we generally recommend that you wait to enforce your trademark rights until you have secured the registration. Otherwise, there’s a chance that you may “tip off” the other brand into challenging your application or filing their own application. Effectively enforcing your trademark rights will require less time, effort, and money once your registration is secured.
Otherwise, there is a risk that your exclusive trademark rights will weaken if you wait to enforce your rights.
