Press & Media

Stay updated with our latest announcements, insights, and media features

Indie Law in the news, on the mic, and on the record. At Indie Law, we're active voices in the legal and startup communities. Explore our official announcements, media appearances, and thought leadership below.

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The image shows the Bloomberg logo in bold, black letters on a white background, with a registered trademark symbol at the end.
Cultivate Advisors logo with a stylized CA design on the left and the company name Cultivate Advisors in bold and regular font on the right, highlighting their distinctive trademarks.
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The New York Times logo in blackletter font on a transparent background.
Black and white graphic text logo that reads “Business by Design,” with “BY” in a small box and bold, dynamic lettering for a modern, creative look—an eye-catching style ideal for building strong trademarks.
A simple black line drawing of a cat sitting upright, with its tail curled around its body and one paw slightly raised. The cat has large eyes, pointy ears, and a small, curved mouth, creating a cute expression.

Media Features

The Hidden Cost of Not Trademarking Your Solo Business Name

Many entrepreneurs fall into what trademark attorney Joey Vitale calls “domain name thinking,” the assumption that if a .com is available, the name is safe to use. Trademarks don’t work that way.

The ScaleSmart Podcast

Smart strategies, real stories, and practical tips to help you grow your business, create more freedom, and build the life you want.

Trademark Expert: Work Harder to Earn More Is A MYTH! If Scared of Starting a Business, DO THIS!

Joey proves you don’t need to argue, grind 80-hour weeks, or carry everyone’s stress alone.

Growth Through Delegation: Joey Vitale of Indie Law On How Relinquishing Control Is The Path To Growth

Hire for values first. Train the skills. Skills are teachable, but values are not. We screen for calm, ownership, kindness, and attention to detail.

Latest Insights

Press Releases

Trademark Attorney Explains Why Delayed Brand Protection Often Leads to Costly Rebrands

One letter from an unfamiliar attorney can unravel years of brand building, and it happens more often than most business owners realize.

Trademark Attorney Warns Business Owners: AI-Generated Brand Names Come With Hidden Legal Risks

As entrepreneurs turn to AI tools to name their businesses, a trademark attorney is raising the alarm about a growing blind spot.

Having an LLC Does Not Protect Your Brand Name. A Trademark Attorney Explains What Actually Does

Most entrepreneurs assume their business registration covers their brand. It does not, and the mistake can be costly.

Lack of Early Brand Protection Leaves Business Owners and Founders at Risk

Artificial intelligence can clone your voice in seconds. Your face, your brand, your likeness. All of it. And the law isn’t fully prepared to stop it.

Indie Law Announces Expansion of Trademark Legal Services Nationwide

Indie Law distinguishes itself as a trademark law firm dedicated to serving entrepreneurs and small business owners.

USPTO Rejects Snoop Dogg’s Bid to Trademark Iconic Phrase

Trademark law moves more slowly than culture. Snoop Dogg’s situation is really just a clear illustration of that gap.