Trademarks Are Our Jam
Building an amazing brand? Then you need help protecting it as you grow. A team who can strip away the legalese and simplify this trademark stuff.
That’s where we come in. We're an award-winning law firm that has filed over 900 trademarks. We’ve got your back.
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It's Trademark Time
Becoming an expert in your space? Congrats, you’re kind of a big deal!
That means you’re ready to put stronger protections in place around your brand. You need three things to get legit:
Brand Ownership
Lock in your rights and legally “call dibs” on your brand so no one else can steal it or copy you.
Peace of Mind
Make sure you’re not accidentally infringing on someone else’s trademark rights.
Fancy Paperwork
Get necessary legal documents that will help protect and leverage your brand in the future.

DID YOU KNOW?
Without trademarks, you have ZERO rights to your brand.
That's right! We’re talking business names, logos, slogans ... even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late. So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.
Wanna see it?
UH, YES PLEASE!WE PUT THE RAD IN TRADEMARKS
The Indie Law team uses our signature RAD method to take excellent care of our clients and make the whole process effortless for you. It’s our goal to make protecting your brand as easy and painless as possible.
Ready
First we review your trademark and compare it to others in case there are any red flags or issues.
Aim
Then we carefully prepare your application so you have the best odds for a successful application.
Done For You
We submit your application and do all of the heavy lifting throughout the process so you can relax
How Does This Process Work?
We won't lie to you — protecting your trademark can be long and complicated. But don’t worry, we’ve broken down the whole process into plain English for you.
It surprises many business owners to learn that the trademark process will take about 15 months minimum.
To give you a better idea of why this takes so long, here’s a quick summary.
Week 1 - Analyze
First, we do a lot of research to see if there may be issues or risks with your application.
Not-so-fun fact: over 50% of trademark applications get refused. That’s why working with an experienced trademark attorney is so important.
Week 2 - Apply
Within 2-3 weeks of signing up with Indie Law, we’ll have your application completed and submitted to the U.S. Patent and Trademark Office, aka the USPTO.
Month 10 - Processed
Because half a million of trademarks are filed each year, it generally takes up to 9-10 months for the USPTO to start reviewing your application. From there, your application needs to go through different stages of review before it will be successful. We’ll keep you posted throughout this process.
After 12 Months - Registered
On average, it takes 9-12 months for a trademark to become registered. Depending on various issues, it could take longer or get rejected entirely.
When we receive news of your registration (wahoo!), our team celebrates with you! You can expect some sweet gifts from us!

From Our Clients
We know our stuff. We’re great at what we do. And gosh darnit, people like us.

Joey and his team at Indie Law are the best! Having someone to consult for legal things has made such a difference.

Great trademark lawyers that hold your hand throughout the process. They make it super easy. 10/10 would recommend!

Incredibly communicative, easy to work with, and a smart approach. Can’t recommend Indie Law more highly!

This kind of legal support is something every small business needs! I’m so grateful for Indie Law and their whole team.

I’ve always been incredibly impressed with Joey’s professionalism. His team is fantastic! You’re in the rights hands with Indie Law!

Grateful to have chosen Joey’s incredible team at Indie Law for my trademark registration. They did such a phenomenal job.
WHY INDIE LAW?
Don't just take our word for it.
See what people have to say about their experience with us.
Why not handle trademarks yourself?
Tracy came to us after talking with another lawyer who recommended our services. She knew she had a great brand worth protecting, so she wanted it done right with a team she could trust. Here's what Tracy had to say about working with us instead of going through the process herself.
Not sure if NOW is the time to trademark?
Meet Ashley. Ashley runs a thriving, multiple-six figure company, and she waited to take care of trademarks because that's what her trusted advisors and coaches recommended. But after getting blindsided by a cease and desist letter and being forced to rebrand, she came to Indie Law for help. Here's what Ashley has to say about her biggest lessons learned.
Why Indie Law over other law firms & legal options?
Great question. Here's our friend Harlan Shillinger to share his thoughts. Harlan is a legal marketing expert, and he knows LOTS of attorneys and law firms. In this video, Harlan shares his thoughts about what made working with Indie Law special and why he recommends us over other law firms.
HALF A MILLION
That’s how many US trademarks were applied for JUST LAST YEAR.
Everyone and their 👵 grandma 👵 is starting a business these days. Do you really want to risk someone trademarking a similar name before you get around to it?
"OUT OF MY WAY, GRANDMA!"READY TO LEGALLY OWN YOUR BRAND?
Awesome. Then it’s time to get trademarked.
Grab a free strategy session with our team to get started!
Still Got Questions?
We've Got Answers
What should I trademark first?
What does a federal registration give me that I don't already have?
How long will this take?
When can I start using the TM or ® symbols?
What if I decide to not apply after seeing my search report?
What if my application gets rejected?
What happens after my application gets accepted?
Are government filing fees included in Indie Law's packages?
What are the advantages of an "intent to use" application?
What if I live outside the United States?
Can I enforce my trademark rights while my application is pending?
YOU STILL HERE?
Look, we know the legal side is scary. But if you made it this far, then you also know it’s super important. Why don’t we schedule a trademark strategy session (it’s free!!) and see if we’d be a good fit for each other?
About
1440 W. Taylor Street #510
Chicago, IL 60607
[email protected]
312-766-6889