Your product name is on the App Store listing, the login screen, the invoice, and the pitch deck. Indie Law helps SaaS companies and app developers secure that name before a competitor, a copycat listing, or a domain squatter forces a rebrand. We work with founders, indie developers, and growing software teams to protect product names, logos, and feature branding. All consultations are virtual, so you can get answers between releases.
Software names collide more often than founders expect. The space is crowded, names are short and invented, and two companies can pick something close without ever hearing of each other. A federal trademark is what settles that question in your favor rather than whoever launched loudest.
It also matters where you list. Apple and Google both run trademark based complaint processes, so a registration is what gives you standing when someone ships an app with your name on it. Founders usually come to us at one of three moments: before launch, before a funding round when investors start asking who owns the brand, or the week a lookalike app appears in search results.
Your first step in protecting your brand. We handle the entire federal trademark filing process for you, from comprehensive search to application, all for a flat fee with no surprise costs.
If the USPTO pushes back on your application, do not panic. Our team reviews your refusal and responds with a clear, strategic plan to give your mark the best chance of approval.
Whether you receive a demand letter or need to enforce your rights against an infringer, we will step in with calm, confident guidance to protect your business and your brand.
Most software companies end up with more than one name worth protecting: the company, the flagship product, and sometimes a feature or framework that customers ask for by name. We help you decide which of those are worth filing on rather than filing on all of them.
We also keep it practical. You get a flat fee, a clear read on how strong your name actually is, and a straight answer on whether it is worth filing at all. Virtual consultations mean none of it costs you a sprint.
Yes, if the name functions as a brand rather than a plain description of what the app does. Names that simply describe the feature set are the hardest to protect. We can tell you which side of that line your name falls on during a free call.
Both major app stores have a process for brand owners to report listings that infringe their trademark, and a registration is what makes that process available to you. Without one, your options are much narrower. A cease and desist is often the next step, and we handle those too.
Often both, but not always at the same time. If customers know you by the product, that name usually comes first. We will help you sequence it so you are not paying to protect a name nobody searches for.
It is not required, but investors regularly ask who owns the brand, and an unresolved name conflict is an easy thing to raise in diligence. Filing early is cheaper than rebranding after a round closes.
