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    • About Joey
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A man wearing a pinstripe fedora holds a magnifying glass up to one eye, making his eye appear much larger. He has a beard and mustache, and is looking directly at the camera against a plain background.

How to Conduct a Comprehensive Trademark Search

Joey Vitale August 12, 2024 No Comments

Conducting

A surprised person wearing glasses and a plaid shirt holds a laptop in one hand and covers their mouth with the other, standing against a bright yellow background.

Common Trademark Mistakes and How to Avoid Them

Joey Vitale July 30, 2024 No Comments

Introduction

A person stamps a stack of documents with a wooden stamp labeled “TRADEMARK.” The documents are clipped together, and the person’s hand is visible in the foreground.

Trademark Basics: Everything You Need to Know

Joey Vitale July 16, 2024 No Comments

Introduction

A man in formal attire sits at a desk in an office filled with bookshelves, reading documents. An open computer, eyeglasses, and books are on the desk, suggesting a professional or legal work environment.

Decoding “Likelihood of Confusion”: A Guide for Trademark Applicants

Joey Vitale May 9, 2024 No Comments

 

A hand with chalk crosses out the word LATER written in white on a blackboard, revealing the words RIGHT NOW in bold yellow below.

When Is the Right Time to Trademark Your Brand?

Joey Vitale April 2, 2024 No Comments

Starting

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Can You Lose Your Trademark Rights?

Joey Vitale March 26, 2024 No Comments

Trademarks

A blue box with white text that reads First-to-use vs First-to-file is overlaid on black letter blocks spelling out REGISTER AND TRADEMARK on a dark surface, with blurred objects in the background.

Who Really Owns a Trademark? First to Use vs. First to File

Joey Vitale March 18, 2024 No Comments

When

A red stop sign is mounted on a pole next to a road, surrounded by dense green foliage and trees.

When Should You Send a Cease and Desist Letter?

Joey Vitale March 11, 2024 No Comments

 

A book titled "Trademark Law" on a wooden desk beside a gavel, a pen, and a notebook.

Can You Challenge a Trademark Application?

Joey Vitale March 4, 2024 No Comments

In

A computer keyboard with a blue key labeled “#hashtag” replacing the usual Enter key, surrounded by white keys.

Can You Trademark a Hashtag?

Joey Vitale February 28, 2024 No Comments

In

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