Two smiling men are shown side by side on a blue background. In the center, there is a podcast cover with the text The Be Better Broadcast featuring a man and the name Brandon Eastman. Text labels identify Joey Vitale and Brandon Eastman.
December 25, 2024

Podcast Feature: Joey Vitale on The Be Better Broadcast

Is your brand truly protected? Many businesses don’t realize the importance of trademarks until it’s too late—when a cease and desist letter arrives, forcing them to change their business name, slogan, podcast title, or even product names.

Joey Vitale recently joined The Be Better Broadcast to discuss the critical role trademarks play in protecting your business and personal brand. In this insightful episode, Joey explains:

  • Why trademarks are essential for securing your brand identity.
  • The risks of neglecting trademark protection.
  • Practical steps you can take now to avoid costly rebranding in the future.

Whether you’re a new entrepreneur or an established business owner, this episode provides invaluable advice on how to protect what you’ve built.

🔊 Listen to the full episode: Check it out on Spotify.

Trademarks are more than just a legal formality—they’re a shield that safeguards your brand’s identity and reputation. Don’t wait until it’s too late—learn how to take advantage of trademark protection now!

Our RECENT blog

Should I Trademark My Business Name? Team GPT vs OpenAI’s ChatGPT

Team GPT, an AI platform, just announced they’re changing their name, not because they wanted to, but because OpenAI sent legal letters asking them to stop using “GPT.”    Despite having their own trademark filings, the company shared that they were advised to...

Trademark Design Dispute: Smucker vs Trader Joe’s

The J.M. Smucker Company (“Smucker”) has filed a federal lawsuit against Trader Joe’s Company (“Trader Joe’s”) in the U.S. District Court for the Northern District of Ohio, alleging that the grocer’s newly released frozen “Crustless Peanut Butter & Strawberry Jam...

What Does a Trademark Do for Your Business in Chicago?

A trademark in Chicago safeguards your business’s name, logo, and brand identity from competitors and copycats. It grants exclusive rights, helping your business stand out and grow confidently in Chicago’s diverse neighborhoods. The Impact of Trademarks on Chicago...

What Is the Purpose of a Trademark Attorney in Chicago?

A trademark attorney in Chicago ensures your business name, logo, or slogan is protected, uniquely yours, and legally enforceable. Indie Law helps businesses avoid brand theft, legal mistakes, and disputes by managing trademark registration from start to finish. Why...

What Does a Chicago Trademark Attorney Do for Your Business?

A Chicago trademark attorney protects your brand from copycats, legal risks, and avoidable business mistakes by professionally registering, monitoring, and enforcing your trademarks. Indie Law is trusted by hundreds of local entrepreneurs for clear, client-focused...

What Is a Trademark Lawyer Called?

If you’re a business owner, creative, or entrepreneur in Chicago, you’ve probably heard the term “trademark lawyer” thrown around when discussing brand protection. But what exactly is a trademark lawyer called, and what do they do? The answer might seem simple at...

Be Careful If You “Swipe”: Trademark Battles in Tinder v. Bumble

It seems like new dating apps are popping up all over the place these days. A common feature of these apps seems to be the ability to “swipe left” or “swipe right” with your finger over the image in order to show interest or not with the other person. Well, it turns...

Should I Use a Lawyer to File a Trademark?

The Importance of Trademark Protection Your brand is more than just a logo or name; it represents your reputation, your hard work, and your connection with customers. Whether you run a small business, an online shop, or a growing company in Chicago, protecting your...

Ready to Protect Your Brand?

Book a free consultation call with us today to get expert guidance on trademark registration and protection.

(Or at least download our Ultimate Trademark Checklist to make sure you’re covering all the bases.)

Did you know?

Without Trademarks, You Have ZERO Rights To Your Brand.

We’re talking business names, logos, slogans… even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.

So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.