Two smiling people, Monica Little in a pink blazer and Joey Vitale in a green hoodie, are featured on a blue background with the text: Why Trademarks Matter: Joey Vitale on The Product Biz Podcast.
December 5, 2024

Podcast Feature: Joey Vitale Shares Trademark Insights on The Product Biz Podcast

We’re thrilled to announce that Joey Vitale, founder of Indie Law, recently joined Monica Little as a guest on her popular podcast, The Product Biz Podcast. In this engaging episode, Joey shares his insights on trademarks and why they are a vital investment for any business owner looking to protect and scale their brand.

The episode, titled “The Importance of Trademarks for Business Owners: What You Need to Know,” dives into:

  • Trademarks vs. LLCs vs. Domain Names: The key differences and why all three play unique roles in your business.
  • Why Timing Matters for Trademarks: Understanding the risks of waiting too long to secure your brand’s protection.
  • Trademark Application Tips: Proven strategies to avoid common mistakes that can delay or derail your application.
  • Protecting Your Brand: Practical advice on safeguarding your name, logo, and other critical assets from imitation.

Throughout the conversation, Joey’s dedication to helping entrepreneurs shines through. His clear, approachable explanations break down complex legal topics into actionable takeaways, making this episode an invaluable resource for business owners at every stage.

🎧 Tune in to the full episode here: The Product Biz Podcast Episode 118

At Indie Law, we are passionate about equipping entrepreneurs and business owners with the tools they need to safeguard their hard work and creativity. Joey’s conversation with Monica Little illustrates how trademarks go beyond legal terminology—they’re a cornerstone of long-term business success.

We’re proud to see Joey’s expertise featured on this platform, where his guidance continues to empower entrepreneurs to protect their brands, build confidently, and focus on their strengths.

🎙️ Don’t miss out—check out the episode here: Listen Now

Our RECENT blog

Should I Trademark My Business Name? Team GPT vs OpenAI’s ChatGPT

Team GPT, an AI platform, just announced they’re changing their name, not because they wanted to, but because OpenAI sent legal letters asking them to stop using “GPT.”    Despite having their own trademark filings, the company shared that they were advised to...

Trademark Design Dispute: Smucker vs Trader Joe’s

The J.M. Smucker Company (“Smucker”) has filed a federal lawsuit against Trader Joe’s Company (“Trader Joe’s”) in the U.S. District Court for the Northern District of Ohio, alleging that the grocer’s newly released frozen “Crustless Peanut Butter & Strawberry Jam...

What Does a Trademark Do for Your Business in Chicago?

A trademark in Chicago safeguards your business’s name, logo, and brand identity from competitors and copycats. It grants exclusive rights, helping your business stand out and grow confidently in Chicago’s diverse neighborhoods. The Impact of Trademarks on Chicago...

What Is the Purpose of a Trademark Attorney in Chicago?

A trademark attorney in Chicago ensures your business name, logo, or slogan is protected, uniquely yours, and legally enforceable. Indie Law helps businesses avoid brand theft, legal mistakes, and disputes by managing trademark registration from start to finish. Why...

What Does a Chicago Trademark Attorney Do for Your Business?

A Chicago trademark attorney protects your brand from copycats, legal risks, and avoidable business mistakes by professionally registering, monitoring, and enforcing your trademarks. Indie Law is trusted by hundreds of local entrepreneurs for clear, client-focused...

What Is a Trademark Lawyer Called?

If you’re a business owner, creative, or entrepreneur in Chicago, you’ve probably heard the term “trademark lawyer” thrown around when discussing brand protection. But what exactly is a trademark lawyer called, and what do they do? The answer might seem simple at...

Be Careful If You “Swipe”: Trademark Battles in Tinder v. Bumble

It seems like new dating apps are popping up all over the place these days. A common feature of these apps seems to be the ability to “swipe left” or “swipe right” with your finger over the image in order to show interest or not with the other person. Well, it turns...

Should I Use a Lawyer to File a Trademark?

The Importance of Trademark Protection Your brand is more than just a logo or name; it represents your reputation, your hard work, and your connection with customers. Whether you run a small business, an online shop, or a growing company in Chicago, protecting your...

Ready to Protect Your Brand?

Book a free consultation call with us today to get expert guidance on trademark registration and protection.

(Or at least download our Ultimate Trademark Checklist to make sure you’re covering all the bases.)

Did you know?

Without Trademarks, You Have ZERO Rights To Your Brand.

We’re talking business names, logos, slogans… even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.

So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.