What is a trademark? It's a weird question, right? Because a lot of people just kind of know what a trademark is when they see it. As customers, we just kind of understand that you can trademark something like a business name, a logo, a slogan. But what is it really? Well, there is a legal definition, but I don't like to use it because I don't think it's very helpful.

Think about it. If there was a company out there that owned the trademark for "Hakuna Matata," who do you think it would be? That's not a trick question. The answer is Disney. And if you think about that thought process from "Hakuna Matata" to the characters from the Lion King movie to Disney, which owns Lion King, that thought process is a trademark.

A trademark is you hearing or seeing something and thinking of a particular business behind it. And that's what a trademark is.

Are you ready?

Now, if you're ready to take that important step in safeguarding your brand, don't hesitate to reach out to Indie Law. We are specialists in trademark law and will handle the entire process for you. If you are unsure - Indie Law has secured over 900 trademarks for brands across the US and is 5* rated on Google with 130+ reviews from satisfied clients! Book a call with our knowledgeable and friendly team today, and we'll take care of everything, ensuring a smooth and successful trademark journey. So what are you waiting for? Start the process to protect your brand TODAY by giving Indie Law a call. Your brand deserves protection – let Indie Law make it happen!