At Indie Law, we’re approaching a big milestone: our 1,500th trademark filing. It’s a number we’re proud of—not just because it shows how far we’ve come, but because it reflects a broader shift in mindset among smart entrepreneurs. Nearly 1,500 business owners have made the same decision: they stopped crossing their fingers and hoping their brand would stay safe, and they took action to legally protect what they’ve built. If you’re still on the fence about trademarks or waiting for your business to “get bigger,” here’s what you can learn from the 1,499 who didn’t wait.

Your brand isn’t just a name or logo—it’s one of your most valuable business assets. It’s what people remember, trust, refer, and find. Yet too many entrepreneurs put off protecting it, thinking trademarks are something to deal with later. In today’s digital-first world, that delay is risky—and expensive. Each year, more than 500,000 trademark applications are filed in the U.S., and new businesses face growing legal risks. Many young companies—over half, in fact—encounter some form of legal trouble involving brand confusion, name disputes, or copycats. Rebranding after such an issue can cost thousands—not to mention lost time, customers, and emotional frustration.

What has filing nearly 1,500 trademarks taught us? First, entrepreneurs are getting smarter about timing. The most strategic among them aren’t waiting for a big launch or seven-figure revenue—they secure their brand before scaling, understanding that the cost of doing it right early is far less than the cost of dealing with a legal problem later. Second, copycats are getting smarter too. In a world where visibility can happen overnight, as soon as your brand gains traction, you become a target. We’ve witnessed business owners lose their name—or get blocked from using it—simply because someone else filed first. And third, DIY almost never works. We’ve helped countless clients recover from failed attempts or bad experiences with budget filing services. The money they thought they were saving ended up costing them much more in refiling fees, brand momentum lost, and months of delay.

One of our recent clients summed it up perfectly: “The trademark process is notoriously long and complex but Indie Law makes it simple. They supported me at every step with an excellent explanation of my options. Their staff is friendly and lightning fast in responding to emails. I couldn’t recommend Indie Law more highly!” That kind of feedback reminds us that, beyond legal filings, we deliver clarity, responsiveness, and peace of mind—exactly what you need during the trademark process.

A registered trademark gives you exclusive legal rights to your name, logo, or slogan in your industry. That means you can stop others from using something confusingly similar, and you can grow your business with confidence knowing what you’re building is protected. Trademarks also add real, lasting value—they're assets you can license or sell.

The best time to file? Right now. Waiting until you “get bigger” only increases the risk that someone else will beat you to it. Once your brand is out in the world, someone else may seize it. We've seen entrepreneurs forced to rebrand mid-launch, lose marketing investments, or get blindsided by cease-and-desist letters. The longer you wait, the more complicated—and expensive—it gets to fix.

So why work with Indie Law? Because trademarks aren’t one of many services we offer—they’re the only thing we do. We’ve built our entire practice around helping entrepreneurs, creatives, and small businesses protect their brands the right way. With nearly 1,500 filings and over 170 five-star reviews, we’ve become the go-to trademark firm for business owners, branding experts, and even fellow attorneys. Our flat-fee pricing keeps things simple and predictable. Our communication is clear and client-first. And our success rate speaks for itself. We even offer the Indie Law Promise: if your trademark isn’t approved, your next application is on us.

When you work with us, you’re not just hiring one lawyer—you’re getting a dedicated team that guides you every step of the way. From name searches to filing, monitoring, and ongoing support, we make the process smooth, stress-free, and easy to understand. Naming experts like Alexandra Watkins—author of Hello, My Name Is Awesome and the mind behind Wendy’s Baconator®—trust us to protect their clients’ brands. If she relies on us, you can too.

We’re close to filing our 1,500th trademark. And we’d love for it to be yours. Don’t wait until your brand is at risk or someone else claims your name. Take the step to secure what you’ve built—before it’s too late. Book your free Brand Protection Call today, and let’s make your brand unmistakably yours.